What can I do for you?

What can I do for you?

Services-businesses-writers-Ways-of-Words

First Steps

Do we need content design?

Before hiring a content designer, it’s important to understand if you need one, what the volume of work might look like, and what level of investment makes sense for the business.

Audit

An initial audit provides you with a clear analysis of the state of content and content-related processes in your organisation.

It can help you decide whether it makes business sense to start investing now, what to invest in, and what risks you are taking if you don’t invest.

If you need stakeholder buy-in to open a budget for content design, an audit will give you concrete arguments and a realistic plan to present to decision makers.

We’ll look at your key usability pain points based on existing data, and what content-focused solutions might look like

You’ll get an overview of your current processes and pain points within the team, with suggestions for next steps based on your business and team priorities

“Marie-Anne provided us with thorough and easy-to-use guidelines, all based on real examples. She also ran a great (remote!) workshop that took people from across the business through key examples both to highlight areas for improvement and also teach through doing. Her time and experience was really beneficial.”

Dev Morgan

Product Designer, Echo (Lloyd’s Direct)

How do we introduce it?

Introducing content design doesn’t always mean hiring your first full time content designer immediately.

In fact, the budget often isn’t available for someone to come in full time until it’s too late, which means that once they do finally come in they’re quickly overwhelmed, juggling strategy, processes and production all at once.

By making smaller investments earlier on, you can introduce content design to your existing team, giving them the opportunity to upskill. This way they feel more confident and secure in their roles, and you’ll already have good practices in place once the time comes for a content designer to join you.

Practical content design workshop : full day workshop / up to 12 people

Content design coaching for designers (but not only)

See details and pricing

Freelance content design services for high priority projects : allows you to start experimenting with working directly with a content designer at your own pace and budget, evaluating the impact before investing in recruiting someone full time

“I was more than pleased with Marie-Anne’s impact in the Product Design team at Brigad and how she was quickly recognized outside of it.

She helped us level-up our practice of Content Design and UX Writing, by providing guidelines, training and taking part in pairing sessions with other Designers. Her expertise was very much welcome and she managed to deliver it in a very friendly and accessible way.

Marie-Anne also never shied away from testing new ideas or tools, like AI, always having an open attitude towards them. In a nutshell, I cannot express how much I would recommend Marie-Anne for Content Design work!”

Julien Ravat

Head of Design, Brigad

Deep dive

Digging into these topics will look different for each organisation.

scaling

Content designer role definition + recruitment

Content designer team growth + optimisation

Bridging the gaps with localisation

Managing and evaluating content designers for non-content design leads

Data-driven UXW strategy

How to drive content with existing data

Content-focused user research

AB testing strategy

Upskilling content designers

Themed workshops for up to 8 people

Individual coaching and mentorship

See details and pricing

Contact me

If you’d like me to work with you on these topics, contact me for a free discovery call which I’ll follow up with a detailed consulting proposal.

“Marie-Anne’s intervention was highly valuable as she was able to take an “eagle eye” point of view on our processes and current pain points. She helped us focus on the right subjects such as our workload and the question of the master language. We are now more confident to structure and grow our team.”

Audrey Hacq

Experience Design Director, OpenClassrooms

Caring for your people

Individual coaching for team members and their managers

Career development

Preparation for and return from parental leave

Navigating life’s challenges while working — pregnancy loss, fertility journeys, abortion, perinatal grief

Team lead and manager coaching for grief support in the workplace

contact me

We’ll have a short chat about your needs and your budget, and I’ll send a proposal with 2 or 3 options so you can choose the best fit.

“I met Marie-Anne when I needed her the most, and despite the extremely difficult challenges I was going through, I very much looked forward to our sessions.

Marie-Anne is exceptionally personable and insightful; she holds space for you that is full of compassion and free from judgement. Her experience and knowledge lend well to how she helps you with any problem you might be dealing with.

I highly recommend Marie-Anne to anyone, whether they are struggling with deciding to have a child (children) or going through fertility challenges.”

Katie, Canada

“Even though I would consider that I had an ideal pregnancy and delivery for my first child, I had a terrible time postpartum, which generated a lot of anxiety when I became pregnant with my second.

When Marie-Anne began to help me with preparing my postpartum journey, it felt like a huge weight was lifted off my shoulders because her guidance, structure and exercises all work so perfectly together. She is so knowledgeable and reassuring, and can really adapt to all types of situations.

My only regret is that I wish I could have prepared my first pregnancy with her! Thanks Marie-Anne for all your help!”

Daphne, France

“I was lucky enough to have experienced Marie-Anne’s incredible professional coaching skills prior to this pregnancy, so it didn’t surprise me at all that she brought that same insight, compassion, and clarity to her role as doula.

Having someone to help support my emotional journey through this pregnancy and delivery brought me so much comfort and peace of mind. While my doctors were focused on my physical well-being, there was virtually no help with the emotional side of it, and anyone who’s been pregnant knows that it’s no small thing.

During our sessions throughout my (second) pregnancy, Marie-Anne helped me walk through what had felt wrong and right about my first pregnancy, delivery, and post-partum period, so that we could plan out ways to mitigate the negatives and lean into the positives. For example, she helped me uncover and then let go of ways I was judging myself (around birth and breastfeeding) that I didn’t even realize I’d been harbouring.

She also invited my partner to join a few sessions, which was extremely useful. Though my partner and I had talked about our last birth experience many times before, with Marie-Anne’s help we unearthed some really useful insights about how we’d each felt during my son’s birth, which was invaluable in planning the best ways to support each other this time around.

At least for me, there are so many decisions to be made during pregnancy, both big and small, which is often overwhelming. This time, I felt so lucky to have Marie-Anne there to help me talk through them, figure out how I was feeling about the options, and feel confident in making a choice.

When faced with the particularly weighty decision of whether to have a planned C-section or try for a vaginal delivery, I leaned heavily on Marie-Anne’s compassion, deep knowledge of the subject, and ability to help clarify my own thoughts and feelings.

Having someone extremely level-headed, knowledgeable and kind to guide me through the decision making process was invaluable. She helped reduce my anxiety, and choose what felt right for me and my baby.

Ultimately, working with Marie-Anne throughout this pregnancy was extremely empowering. I highly recommend her as a doula, and only wish I’d had her support during my first pregnancy as well!”

Samantha, Germany