What can I do for you?
What can I do
I create data-driven copy for optimal UX — and a few other things, too.
Microcopy and UX-focused copywriting are not limited to CTAs and headers. Some of my favourite projects have been technical solutions for copy display, or end-to-end UX consistency across multiple platforms.
It’s about keeping the user at the heart of everything you do. If that means changing the form or the medium, so be it.
I love working within multi-disciplinary teams, and have management experience in an Agile environment.
Some of my clients:
If you’re investing in your UX, the results need to be worth the time and money spent.
Here’s a bit about how I work to make sure that it is.
Highest impact first
I apply the Pareto principle to ensure that I am always focusing on where I can have the highest impact first, on whatever it is that you’re working towards. This way you know we’ll catch low-hanging fruit from the start, and see the effects of your investment fast.
Make it measurable
Whether it’s through your analytics, A/B testing, customer feedback, or any other objective data, I follow up on the effect my work has, and iterate on it when needed.
Make it scalable
I always take a step back to look at how changes I make affect the bigger picture, and how we can make sure that they remain effective as your business evolves.
Here are some of the key elements that I work with: