Website makeoverVan Dijk Accounting
When I started working with Jennifer, she already had a website that she had built herself on Squarespace and she was selling a few basic services. She knew she wanted to take the next step in her business and was already looking at how she could develop her offering when we met at a business mastermind event. Here’s an overview of the project that resulted.
Our objectives were:
- Above all, to make the website easy to navigate for people landing on it — to make sure they could find what they were looking for and book or request her services easily
- To update the website so that it would fully reflect Jennifer’s brand and new services
- To market Jennifer’s services in a way that brings out their true value and sells them to her target audience
I asked Jennifer to fill in a custom questionnaire that helps guide me in understanding her brand and her services. This would not only determine the copy and the look and feel of the website, but also how I could present her services so that the target audience for each of them could easily find what they were looking for. To get a conversation going, I provided her with a full analysis of her website as it was. We also used feedback that she had received from a hot seat session in a business group she belongs to.
I started by presenting Jennifer with some basic wireframes (simplified drawings or diagrams of the new website pages) so that she could see how I was planning to structure her content.
From there I could add copy and, after finalising the content with Jennifer, implement directly on Squarespace.
At the end of the day, websites today don’t just fulfil the function of a business card, but often also that of a reception desk, a check-out and a portfolio all in one. So it’s important that it does what it says on the tin, all the while reflecting the brand of the business behind it.