_WAYSOFWORDS

Empowering UX teams and writers to create great user experiences

_WAYSOFWORDS

 

Empowering UX teams and writers
to create great user experiences

Words alone are not enough. Nor is design.

By bringing writing and design together, we help them work hand in hand.

This results in great user experience for the product, and happy teams that have clear processes and can work together harmoniously.

Discover my services

Words alone are not enough. Nor is design.

By bringing writing and design together, we help them work hand in hand.

This results in great user experience for the product, and happy teams that have clear processes and can work together harmoniously.

Discover my services

SOME OF MY CLIENTS:

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Through consulting and training, I work with businesses and organisations to develop strong UX teams and sustainable processes.

I specialise in working with management, teams and individuals to integrate UX writing into the company skillset.

See my services

Together, we can:

  • Determine the need for and value of UX writing, and get buy-in from stakeholders
  • Educate and upskill existing team members in UX writing
  • Efficiently integrate UX writing and localisation into the product design process
  • Define and develop data-driven UX writing strategy
  • Support, upskill and recruit UX writers

Read my full story

About Ways of Words:

Hi, I’m Marie-Anne, founder of Ways of Words.

Ways of Words was born from the desire to make the highly specialised area of UX writing available and accessible to a wider range of businesses than it is today.

I do this by providing a source of knowledge and support that empowers businesses to implement UX themselves, and integrate UX writers into their teams.

My mission is to contribute to a world where companies can create healthy work environments, and where employees feel confident and empowered in their roles.

My passion is to help create a regenerative culture with those who are working together to save our home, our planet.

Perfection is not when there is no more to add, but no more to take away.

— Antoine de Saint-Exupéry

“Marie Anne taught me everything I know. She’s not only an amazing UX copywriter but she’s one of the more technically strong and strategic writers we’ve had. She’s masterful at taking a web of challenges and attacking it with persistence, optimism and compassion. She’s comfortable challenging whomever, whenever in order to get the job done and to do it the right way. She treats her work with great integrity and pushes us all to do the same.

Yes she’s a UX Copywriter but also a great problem solver and the kind of person you want on your side if you’ve got something complicated to sort out. Marie Anne was an irreplaceable mentor and advocate to have in my corner as a new copywriter. To this day, the copywriters onboarded by Marie Anne maintain the same tenacity, bias towards action and standard of quality that she instilled in us.”

Marly Pierre-Louis

UX Principal, Booking.com

“I met Marie-Anne at Booking and was blown away by her high level of craftsmanship, her passion, and her ability to tackle complex issues and lead cross-department initiatives. Her impeccable work ethics and compassionate leadership style made it a real privilege to work with her.

Her skills go way beyond copywriting alone: they encompass strategic thinking, organisational design, building teams and processes. This very special blend of skills makes Marie-Anne a unique asset for every project she works on, and for every organisation she works with.

I recommend her wholeheartedly. Whether you are working on the foundation of your UX strategy or looking to build a UX team and put effective processes in place, working with Marie-Anne will always bring you more than what you expect.”

Adèle Beauchamp

Product Design Manager, Pennylane

“It’s rare to come across a writer like Marie-anne. In our years working together I was impressed with her ability to make complex topics (like payments and policies) user friendly and easily understandable. One project of note was an initiative she led to auto-generate Booking.com policies across 43 languages. Her strategic approach to messaging, and her fluency in several languages, enabled her to easily troubleshoot issues for not only English but translations as well. On top of being a great writer, Marie-anne is also an effective manager. No matter how challenging a project or encroaching deadline could be, she made sure that her team felt supported and capable of approaching the initiative with a smile.”

Kelly Chambers

Director of UX Writing & Content Design, Booking.com

“Marie-Anne’s one of the most dedicated and caring colleagues I’ve ever worked with. A UX champion, a strategic thinker, a friendly, approachable leader and an asset wherever she lands.

Professional, driven, empowering, an exemplar of responsibility and leadership – I learned so much from working together with her at Booking. She champions pragmatic creativity in all aspects of work, thoroughly investigating problems to create solutions that speak to long-term strategic impact, carry brand and voice forward, improve UX and optimise products and features. And while working together, I’d seen her tackle some of the hardest possible problems in a hectic environment to successfully improve the areas under her control.”

Steven Baguley

Senior UX Copywriter, Booking.com